This campaign dreams of what a modern airline could be. The brand new Pan Am takes its cues from the jet age fo the 1960's; when flight wasn't just a Greyhound bus in the sky but instead, a glamorous and exciting way to get to your destination. I'm giving vision to what the rebirth of this great American airline could be.
I came up with the idea of using hand-drawn black and white backgrounds to really showcase the brand's color elements. I executed this by hand illustrating the backgrounds on my iPad and digitally inserting the "real life" elements to build my mockups.
